The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn’t been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores. And while…
DetailsYou know the saying about picturing people in their underwear to feel less nervous during a big meeting? All of America is in its figurative underwear right now (some of us are in our literal underwear, too). If you’ve never fully taken a moment to think of your clients and customers – even the annoying…
DetailsThe past few weeks have been like the Twilight Zone for a lot of people, if not a complete horror show. But we’ve been amazed by the measures businesses are taking to provide relief for their communities and their customers. From e-ice cream to ambient office sounds for WFH-weary workers, these responses to COVID-19 are…
DetailsFACEBOOK GRANTS AND BUSINESS RESOURCES Facebook’s Small Business Grants Program will provide $100M in grants and ad credits to 30,000 businesses in the 30 countries where Facebook operates. Grants can shore up businesses by providing funds to maintain payroll, rent, or other expenses. Ad credits will increase visibility by allowing advertisers to boost posts and…
DetailsBusinesses sometimes experience occasional sales slumps. Whether it’s caused by seasonal changes or unexpected economic trends, you need to find the source of the problem in order to fix it. One reason your sales might be falling: your SEO marketing efforts are outdated. Here are some quick optimization recommendations that could put a stop to…
DetailsGoogle is showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based on user feedback. Among the changes, Google notes that you should now find it much easier to execute and optimize campaigns based on your unique marketing objective, and it has also tweaked the stats and…
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