Literacy scholar Maryanne Wolf once said, “We were never born to read. What makes us readers?’ What mysterious force drives a person to spend hours and hours over the pages of a book without any apparent reward and most of the time without any clear objective? (Source) So it’s a good job that the web…
Prince, the genre defying musical genius has been unapologetically inspiring generations of musicians, producers, songwriters and fans for almost 4 decades. Sadly, at 10:07am on April 21, the legend passed away leaving a wake of social media sorrow and celebration for the legendary artist. In the 15 hours since the announcement there has been an…
At least 413 people are now known to have died in the earthquake that struck Ecuador, the country’s government says. The 7.8-magnitude quake struck Ecuador’s Pacific coast on Saturday April 16th, and the search for survivors continues. The cost of rebuilding is likely to be in the billions of dollars, President Rafael Correa said during…
7 Ways to Optimize Your Website with WordPress WordPress is a great platform if you are an up and coming entrepreneur looking to optimize your website, for a small business or even a start up. This content management service (CMS) is used by millions of business owners who live in multiple parts of the world. More than 400 million websites worldwide…
Marketing Mindfulness for the New Millennials A lot of money is being spent on online shopping. Generation Y is being reason behind that. The younger people today, research almost everything online prior to officially buying it elsewhere. Many people actually prefer face to face contact after hours of research on large purchases. Sure Generation Y is completely digitalized,…
The marketing tool that makes a difference Social media has become the father of digital marketing. With so many platforms and outlets readily available at the click of a button, it is not surprising that many communication strategies are focused around tools such as Facebook, Twitter and Instagram. With a sense of urgency to stay…
Pinterest’s New Advertising & How It Can Help You With the recent expansion of Pinterest’s ad platform, many business owners have been curious on how to place ads and how it can help their own business. Before we engage your questions, we must find out “exactly” what Pinterest is and what it has to…
You hear it all the time – we are attached to our smartphones.We are constantly checking them, and never have them more than an arm’s reach away from us. During the day, we take them everywhere (yes, including the bathroom), and at nighttime, we plug them in to charge right next to our bed! Sure,…
I really don’t know how this one got passed all of us! We are a little overdue for this post (to say the least), but nonetheless it is still of high interest to us, regardless of its age. There is no question – “Emoticons”, or “Emojis” have broke through the texting and tweeting world with…
WorldCup and The Lessons You Still Haven’t Learnt Were You a Winner at The WorldCup? World cup 2014 Social Media Marketing What have business insiders learnt from the now completed World Cup? Nothing yet it will appear. Unless you’re living under a rock, which many Americans tend to be when it comes to soccer,…