Cart abandonment emails are some of the most profitable messages you can send because they are relevant, based on real-time data and target those who are already quite far along the purchase path. However, many marketers stop here and fail to consider how consumers actually made it that far to begin with. Think of how…
Literacy scholar Maryanne Wolf once said, “We were never born to read. What makes us readers?’ What mysterious force drives a person to spend hours and hours over the pages of a book without any apparent reward and most of the time without any clear objective? (Source) So it’s a good job that the web…
In another jab at Jeb Bush, Donald Trump is taking on the establishment GOP candidate by purchasing Mr. Bush’s namesake online and redirecting the search to his own campaign website. If an online searcher goes to www.jebbush.com, instead of going to a site that describes the former Florida governor and his quest for the White…
Many iPhone 6 users claim they have been left with worthless phones because Apple’s latest operating system permanently disables the handset if it detects that a repair has been carried out by a non-Apple technician. Very few people outside the tech world are aware of the so-called “error 53” problem, but if it happens to…
Feel the Bern About a year ago, it seemed that Hillary Clinton had a strong headlock on the 2016 Democratic nominee for president. Presently that doesn’t seem to be the case. A relatively unknown Independent senator from Vermont named Bernie Sanders, who Clinton previously had a significant lead on in the polls, is suddenly attracting…
“Its over. The #hijacker arrested. #LarnacaAirport # Egyptair” was the tweet that Cyprus Foreign Ministry sent out after a plane was hijacked this morning. An EgyptAir plane carrying 55 passengers from Borg El Arab airport in Alexandria to Cairo was hijacked and diverted to Larnaca in Cyprus on Tuesday morning. The hijacker was arrested. Later…
You know that nervous feeling you get when you recommend something to clients? It’s because you know they’re going to wonder why, and you’re going to have to spit out some sort of explanation. And you’re going to stutter through it with meaningless phrases: “That’s how it’s usually done.” “I think this is the way…
Here are three things that brands can learn from magazines: Define your target audience. Magazines have a defined target audience and sharp understanding of the demographics and psychographics of their readers. Both editorial and advertising content are curated to align with readers’ preferences, ensuring high relevancy to their target audience. Brands are seldom so defined…
Snapchat is working on a big update that will take on Facebook Messenger Snapchat is working on a big update, they are testing enhanced video calling, audio calling, and stickers within its chat feature, according to leaked screenshots. The chat feature, accessed by swiping on a contact’s name, is currently only available with text or…
Internet Explorer – Remember when Microsoft tried to bring it back in the summer of 2012? I remember the commercials- The exciting, fast moving images set to the background of “Too Close” by electronic music artist Alex Clare. The commercial actually made the browser look capable- I downloaded it, and even gave it a second…