Feel the Bern

Bernie Sanders #Feel the Bern

Feel the Bern About a year ago, it seemed that Hillary Clinton had a strong headlock on the 2016 Democratic nominee for president. Presently that doesn’t seem to be the case. A relatively unknown Independent senator from Vermont named Bernie Sanders, who Clinton previously had a significant lead on in the polls, is suddenly attracting…

3 content marketing strategies media brands can learn from magazines

3 content marketing strategies media brands can learn from magazines

Here are three things that brands can learn from magazines: Define your target audience. Magazines have a defined target audience and sharp understanding of the demographics and psychographics of their readers. Both editorial and advertising content are curated to align with readers’ preferences, ensuring high relevancy to their target audience. Brands are seldom so defined…