6 REASONS WHY YOU DON’T CARE ABOUT YOUR CUSTOMER
Since the advent of websites and the increasingly high demand for them, business owners with a novice understanding of web-design or User Interface have plagued their opinions on matters limited to their expertise. Don’t get me wrong all opinion should be welcome, but when presenting one, you should ALWAYS see yourself as the user/consumer. Remember when you started your company with that spark of inspiration? You were most likely solving an issue for your potential consumer. Now think of yourself as that consumer. Because if you did you would not have ended up in the following pitfalls of many entrepreneurs.
You Think You Care About Your Customers, But You Don’t
1: You copy trends
Brilliant, your idea is coming to fruition, now in a desperate effort to catch up you blindly follow the trends assumed by other businesses regardless of their industry. You endeavor to implement multiple design ideas on your site without ascertaining the reason why the design elements were in use. Simply stated they are reasons why good designed websites are built the way they are. It is catered to each industry’s needs and likes. Don’t blindly emulate. Simplicity is a term that escapes many business owners when building their websites don’t let it be your pitfall.
2: Your ego
3: You assume to know why a website is important
To the answer why a website is important, many business owners surveyed have said it’s because everyone else is doing it. WRONG ANSWER. A website’s importance derives from the fact that your audience is online. It’s as simple as that. The question now is how you can stand out successfully in a world where others are competing for your clientele?
4: You don’t conduct earnest research.
Research, research, research! I can’t emphasize enough the importance of this process. Before building your website you should intimately know your customer. Know who your target audience is, know what kind of jobs they have, know what sort of income they generally receive, know their sex, age and any other information that may help your website design outlook. If your audience are men between 21-49, perhaps more solid colors would be appropriate etc.
5: You are not the next Steve Jobs
Despite your inherent belief you are the next coming you must dissuade yourself from such beliefs. You think the late Jobs saw himself as the next coming. No, he saw himself as a business man who understood his product, market, and more importantly consumers. He implicitly viewed himself as the consumer/user. You should too.
6: You don’t see yourself as the user.
Designers have tricks on acquiring more people to click on your products. Every good website design has and will be thought out, immensely researched and built to do what your business needs. More business performed through call to action buttons, content and more. YOUR SUCCESSFUL COMPETITORS ARE SEEKING ADVICE FROM PROFESSIONALS, ARE YOU?