“The only thing that’s changed is everything” the tagline for the new iPhone 6s, which people deem is easily reputable. However, it is causing a nerve wreck in the publishing and advertisement agency. With its new operating system that allows users to install software that can now block ad banners on the mobile web banners, the publishers are concerned that the internet may never again be the same.
Publishers make money by creating content that will attract the eye of an average internet user, once that content is clicked on the publishers make money from the advertisers that put ads around that content. The more people that click on their content the more money is put in their pockets.
Ad block software’s have been growing tremendously in numbers in the past few years. They have easily gone from 21 million to 181 million in the past 5 years. And these increasing numbers have been hurting the publishers tremendously. But now that Apple has allowed the installation of Ad block software on their mobile phone, it has become a best seller in the App Store.
iPhone users are willing to pay for no ads while they browse the internet. This saves them from additional data charges and they are able to scroll through their phones without being bombarded with pop-up ads, but this is really hurt the online publishing industry.
If this continues, and apple does not remove this app from the App Store, publishers will eventually figure out other ways to avoid ad blockers and pre-roll ads on video content. Or perhaps they will take an alternative route and flee to the apps where there is no ad-blocking software to be installed. Apple blogger John Gruber believes that there might be an optimistic result and that this change may actually lead to more creative and better ad ideas. That users who want to see ads will allow the ads on certain websites or even take initiative and go search for their certain interest of ads.