Marketing Mindfulness for the New Millennials
A lot of money is being spent on online shopping. Generation Y is being reason behind that. The younger people today, research almost everything online prior to officially buying it elsewhere. Many people actually prefer face to face contact after hours of research on large purchases. Sure Generation Y is completely digitalized, and are quick paced, however it is a myth that they want instant gratification. They are more picky about what they invest their money in, and want everything to their liking, this can be the result of growing up through the recession. It is very hard to market anything Generation Y consumer being that they are completely mistrustful of marketing and advertisements. To them, it is all but a scheme. A study shows that one 1% of younger buyers believe marketers. Here are a few things you can do to gain the trust of Gen Y consumers
Social media such as Facebook, Twitter, Instagram, YouTube and even LinkedIn are used daily by younger consumers. This is the best place to gain their trust. Seeing pictures of products and items being advertised by actual people and reviews right under the pictures can be insightful to the consumer. Gen Y bases their decisions and reviews on the experiences of other people. So It Is important to be social media active.
Many Gen Y users don’t watch TV, or read the paper, so it would not be the best place to advertise to them. However they are on their phones daily and surf the web. Blogging would be a great way to get their attention and thoroughly explain your product or service. It will lure them to want more information and warrant a face to face meeting.
Provide great customer service
Generation Y consumers do all their research online but crave human interaction. It is important to gain their trust and having accurate information online ad in person is important. Most of the time. The younger buyers already know what they want, and selling to them would not be difficult at all. The research is done, and the product is sold. All you’re really selling to them is the reliability and trust your company has to offer.