Music, as they say, as the power to sooth even the most savage of beasts. But can it be used as an effective marketing tool? Lets take a look deeper into music itself, and trends in the music industry over the past few years, to find out.
As with any marketing campaign, we want to target our efforts to a specific audience. In regards to music, there is no better generation to target than the Millennials, for their entire life has been filled with nothing but updates in technology around music. According to PEW Research, Millennials are defined as being born before 1992. Lets take a look into the history of the music industry from 1992 to the current date.
1992 – Madonna was the queen of pop, and freestyle was all the rage. The primary music medium was audio cassette, with the Sony Walkman being the dominant player in the mobile music market. Flash forward a few years to 1998 – Compact Discs have now taken over the market, and cassettes have gone the way of the 8 track!
After the new millennium, the market again began to change. By 2003, the term “MP3” was widely used, and such “MP3” players soon replaced the CD Walkmans. Thanks.Thanks to Napster, music scandals had been all over the news. If this was not enough, there was still change coming. Not before long, the iPod became the dominant player in the music industry, and the digital music revolution was fully underway!
As you can see, the Millennial Generation has known music since their birth, and has seen music in the news and media all their life. They have, in essence, grown up and matured with music! This makes them the perfect target group to target a musical marketing campaign to.