Platforms that you can invest in PPC Ads

1. Facebook Ads

Facebook is the platform that more advertising revenue reports and is one of the most attractive options to increase the visibility of your business.

Scope

This social network has more than 1 billion registered users and an estimated 699 million active users per day, which constitutes 23% of the total percentage of Internet users in the world.

Performance

The average CTR for ads on Facebook differs depending on the type of ad and the audience to which it is addressed.

The optimal CTR is around 0.11% and 0.16%,while the average CTR around 0.04% and 0.05%. A very low CTR makes advertising in the media affordable compared to other platforms like Google Adwords.

Audience

In Facebook Ads, ads can be targeted to different audiences based on:

• Location
• Gender
• Tastes and interests
• Marital status
• Workplace
• Education

Advantages

The main advantage of advertising through Facebok Ads is its economy. Since you only pay for the number of clicks achieved with proper segmentation of your target, it can allow for higher profits for your company.

2. Twitter Ads

Twitter Ads have become another very good alternative to publicizing your ads and directing quality traffic to your website.

Scope

Twitter has over 271 million active users through mobile devices and desktop computers.

Performance

The average CTR of ads on Twitter Ads is between 1% and 3%, a reasonable percentage for these ads.

Audience

Twitter advertisers can target your ideal audience, taking into account the following criteria:

• Followers
• Keywords
• Interests or sectors
• Location
• Language
• Device

Advantages

• You pay only for each user who follows you, not to display your ad
• You can measure your results instantly: get the number of followers you get and what your interests
•  Twitter Ads adapts to any type of device
• Target audience segmentation based on geographic, gender, interests, etc.

3. LinkedIn Ads

LinkedIn, the largest professional network B2B world, gives you the chance to display your ads to the type of professional you want to attract. With an influx of new users and a growing audience, this service is becoming increasingly popular.

Scope

Linkedln gathers around 300 million monthly active users, a very similar figure to other social networks like Twitter or Google+.

Performance

Much like the other social networks, the CTR varies depending on the type of ad.

The average CTR for ads on Display Ads Linkedln is 0.025%, a figure that aligns very well to this type of PPC ads.

Audience

LinkedIn Ads allow you to take advantage of its platform as a social network. Therefore, as an advertiser you can get to your target audience based on the following criteria:

• Job title
• Employment
• Industry
• Geographical position
• Company name
• Company size
• Antiquity
• Age
• Gender
• Group members of Linkedln

Advantages

• It lets you track your results based on your advertising goals
• You can evaluate the return on your investment
• It offers the possibility of improving the performance of your ads.

4. Google Adwords for video (Youtube)

Google AdWords offers you a dynamic system based on bids, which allows you to place and manage video ads on YouTube and make them visible simultaneously on the Google Display Network.