The Visual Consumer Journey/ Pinterest and Other Social Media
Prince, the genre defying musical genius has been unapologetically inspiring generations of musicians, producers, songwriters and fans for almost 4 decades. Sadly, at 10:07am on April 21, the legend passed away leaving a wake of social media sorrow and celebration for the legendary artist.
In the 15 hours since the announcement there has been an outpouring of support, respect and heartbreak over the news, totaling over 3.5 million social media responses. That’s 60 a second.
At a high level, the vast majority of the conversation pertains to general information sharing about his death and sadness at the loss. Digging deeper though, there is a considerable volume of conversation relating to various songs and memories. In many respects there is global reflection – a wake of sorts – taking place for Prince.
As was his appeal, the conversation is truly global, with the largest percentage of the volume coming from the America’s followed by Australia. South Africa itself isn’t fairing too poorly at 315 social engagements per million citizens.
When looking at the specifics of the conversation we see that only 31% of the conversation is related to reporting or sadness relating to his death. Rather, we’re seeing that 51% of the conversation is relating to memories and giving thanks for specific songs (with many individuals and radio stations putting his songs on in honor of the legend.)
Of all the songs mentioned by consumers, the 1986 Grammy winning, Kiss came up first (included in almost 30% of all mentions, a sizable 1,045,80 mentions) followed by the iconic Purple Rain (12%).
It goes without saying that Prince was a musical, social and cultural legend and while there is mourning, it’s great to see his indomitable spirit coming through in how his fans have decided to remember him.
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