There are so many individuals that think of web design and proper SEO implementation as only a one time thing. To the average person, you build a great website, make it Search Engine friendly, and then sit back and watch it work wonders for you. However, this through could not be further from the truth. In fact, if you are not consistently updating your keywords and re-angleing your marketing strategies, you are likely to be waiting a while to see your website and marketing efforts make an initial impact!
Thus, owning and operating a website that you want to see succeed is a long term commitment. You do not just build a website and let it sit there – This is not a one night stand! You should be fully committed, and in fact, married to your website if you want to see it succeed!
This reason is exactly why many SEO firms charge a monthly, and not one time or hourly fee for SEO or Marketing Services. This is because they are editing keywords, rewording and creating new content, and updating your website on a constant and steady basis!
Now you may be reading this and doubt what I am saying. However, simply updating your site once or even only every here and there is not going to breed any long term results. These tasks need to be done constantly, and with best SEO practices in mind.
Do you have an action plan to stick to when working on these regular practices? There are some common practices you want to always be doing to ensure a reliable marketing foundation.
1. File Naming
One should always be looking into the standard for naming website pages, images, and other files on a website. These names should describe the content being uploaded through specific keywords.
2. Directory Structure
Your websites file directory can make it easy or difficult for search engines like Google to rank you.
Page redirects can severely hurt a site’s search engine ranking. The best page redirect number is 301. If a page is no longer needed or is not working, it is usually best to remove it from your site.
You want to make sure your site has multiple inbound and outbound links pointing to and from it.
5. New Pages
Whenever a new page is added, make sure that you have a title and some specific keywords in mind. Make sure you have a goal for a new page, as it should not just sit there, and should serve a clearly defined purpose.