I bet the phrase “action speaks louder than words” is something that you’ve heard before. This is something that us as individuals of society have came to realize and truly understand through our interaction with each other. Weather you’ve realized it or not, this very same saying is crucial to marketing in social media. My name is Al Liberato and i’m a digital strategist at Novofex Creative. My day consist of expressing my creative ideas through my work and sharing those same ideas with the team, to connect dots and create results that work. Throughout my work I’ve realized how crucial video marketing is to business owners. Sorry, but to those who haven’t realized it, No! basic text content and images just doesn’t cut it anymore. People don’t just want to read about an idea or how it came together. They don’t want to read about how a product or service can benefit them. They actually want to see that idea, that product or service come to life and see it really work. They want to be intrigued through the opportunity created for them to understand and relate to the message you are trying to make. People can interpret what they are reading in different ways, and how about “A picture is worth one thousand words”? As a business owner, do you really want your ad graphic to be worth 1000 words? Or do you want it to interpret one thing and one thing only! Buy into my idea, product or service!! With digital content, one can manipulate it in ways that are obvious to the eye. Too obvious for one to overlook. After realizing all of this I started to concentrate on really telling a story, with ideas, products or services and really getting my audience to understand WHY. Why they need it, why it will benefit them. As, mentioned earlier, sometimes text and images just isn’t enough to get your message across. Take advantage of your social media networks and create your own video content empire!